Ten Blog Top Writing Tips. Are your blog posts not converting as well as you would like them to? Want to know the secrets of how to write a blog post that converts? In this article, I’ll share 10 tips that will help you write a blog post that converts.
You see most people that visit your blog post usually leave without reading it all the way through.
What sucks even more is that an even larger percentage of people who see your blog post on twitter, facebook, etc don’t even click on it.
You really only have 2 – 3 seconds to grab your user’s attention and convince them to click and actually read your
blog post.
So how do you make sure that your content marketing efforts aren’t going to waste? Well, you follow these 10 tips, and I promise it’ll help you write blog posts that convert.
1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.
2. Make it valuable and worthwhile. Don’t waste people’s time. If you don’t have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book.
3. Proof-read for typos and glaring grammatical errors. You wouldn’t go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff.
4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.
5. Keep it lively, make it snappy and snazzy. Even if you aren’t a natural born writer, you can write for your blog. Just write like you’re speaking to your friend…or to yourself! Remember though, get to the point quickly. Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where.
6. Link often. This builds credibility and positions you as an expert in your field. People don’t have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your
blog.
7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. This is one of the reasons we have you write out your purpose statements before beginning your blog. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results.
8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence- don’t make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally.
9. Write like you talk. It’s okay to use common expressions from speech.
10. Use a clear headline, and don’t be afraid to make bold statements (but don’t mislead people either). Make it snazzy and use key words. Example: Ex-Techno-Weenie Masters HTML Code
I hope you found these 10 tips helpful, and if you follow these, you’ll definitely be able to write blog posts that convert.
What other tips do you use when writing your blog posts? Let me know by leaving a comment below.
